Search engine optimization or SEO is mostly one of the components of search engine marketing, this is the process of ranking search engines to appear in a high position when visitors or users perform a search on keywords specific.
These are the simple steps to follow:
1. Assignment of meta tags like meta title, meta description and meta keywords, these are the most important tags that the search engine reads all the time.
Meta tag title or page title refers to the title at the top of your browsers, this can also be seen in search engine results.
The meta tag description allows you to influence the description of the page (s).
Meta tag keywords are the keywords or phrases from the list that you have selected for that specific page.
What does this meta tag look like?
Meta tags are placed between the main tag section:
your TITLE KEYWORDS title goes here
2. The information on a website is its Content, put keywords relevant to its content. Take note, your keywords to your content should appear because some search engine penalizes your website. Content is king for your visitors and search engines too. I will add Busby SEO Test as a keyword.
Internal links are very important for search engine optimization, always remove the broken links or missing page and make sure that search engine robots / spiders can reach all of your pages.
Anchor Text is the text you see for links on page or off page, always include your keywords in the anchor text of your internal links, this is very important to inform search engines of your target keywords .
Hidden text is text that matches your background color (the same color as both the text and the background color on your page) and cannot be seen by your normal visitor, NEVER use hidden text tricks for your keywords, because search engines will penalize or even remove your site from their index or search results!
Basic off-page or off-site SEO tips
This is an off-page or website optimization, the most powerful way to change your position on search engine or SERP results pages.
The components are:
External links are the most powerful SEO factor; Search engines like Google said: If there are a lot of good sites that link to yours, then you must have good content. This is the reason why they will give you a higher rank.
PageRank or Google Page Rank – PR is the quality of the pages that points to your site having more power than quantity. For the PageRank checker, you can install it in your browser like Firefox or Internet Expolorer at http://toolbar.google.com
The anchor text of external links to your pages has the greatest effect on your search engine position. If more people link to your site using variations of your anchor text keywords, this will give you a powerful boost for those search terms.
Off-page content: the content of the pages that link to you is very important for your SEO, the more content related to your keywords, the more power you will get those links.
Outbound links are the links that have a great effect on your site. Always make sure you are linking to good sites or related sites.
Those are not the last words of my basic SEO tips, but I have tried to republish the most important points and most of the advanced SEO tips.