Getting a Big Name to Write Your Book Foreword: An Introduction for Self-Publishers
Introduction
Getting a notable VIP, industry guru, or media celebrity to write your book foreword is a great way to drive higher sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to write your foreword is essential if you want readers to take a chance on you and buy your book. Having your name associated with an industry leader will greatly enhance your credibility within your industry and with your readers.
it’s a win-win
Forewords give the sponsor another place to discuss and showcase their skills and knowledge. It also gives them the opportunity to connect with their readership in a deeper and more meaningful way. This is a huge selling point to keep in mind when requesting this service from someone. You get a foreword for your book that will help improve your sales, and the author of the foreword gets additional exposure and credibility for their own name and business. It is a win-win situation for the author of the book and the author of the foreword.
It’s a glorified recommendation
The process of writing a foreword is the same as with endorsements. But instead of just writing some awards endorsing their book, the sponsor writes what amounts to a glorified letter of recommendation for the reader. It can be as short as several paragraphs or as long as a few pages, and provides, in greater detail, why the industry guru recommends his book.
What’s in it for them?
One thing to remember: When you ask a VIP to write your book’s foreword, you shouldn’t be selling your prospect on the good points of your book. You must sell them for their own value as a potential sponsor of your book. In other words, don’t start by telling them how good your book is. Start by saying why you admire their opinion and why it is important to you to include their opinion in your book. Also, be sure to share your reasons for writing the book. Discuss the topic of your book in detail.
conclusion
Finally, analyze who your book is targeting so that the sponsor can easily see that you are marketing your book to the same audience it serves. Doing this allows them to see the advantage of having your name visible to their network of readers. They are looking to connect with their own audience as much as you are.
