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Research is important whenever you plan to invest in your events. Mainly for corporate event planning, as an event planner, you need to know what products and services your client would like to promote through your events.
So, even before you start planning your corporate event, find out the answers to the following questions:
- How does your client company promote your product?
- How does the company want to improve its brand image?
- What is the market value of the company and its products?
- Who buys your product?
- What are the selling points of your products?
- How are you ahead of your competitors?
These questions may not be directly related to planning your corporate client event, but the answers to these questions will help you tremendously. When and how?
Well, all event planners know that just planning a big event is not enough until you ensure good marketing and promotion for the event. These answers will help you enormously when you start promoting your event.
When using online marketing tools such as email marketing, Facebook and Twitter, your online event website, word of mouth, etc., start analyzing your research results by following the SWOT analysis method.
S by strengths, W for weaknesses, OR for opportunities and T means threats. Now categorically organize your findings under the appropriate headings: Strengths, Weaknesses, Opportunities, and Threats.
By following this method, you can find out what aspects of your customer and your product can be promoted to have a favorable impact on your potential attendees.
The same analysis can be followed to find out which areas you need to focus on the most when planning an event.
Collect brownies on the strengths of your event management organization:
Examples:
- You have an experienced team with a high level of motivation.
- Use an online event management solution
- Optimize your administrative workload
- You have effective event promotion tools
Areas of weakness that you need to overcome or manage:
Examples:
- Lack of funds
- Inexperienced event team
- Lack of means and corporate contacts, etc.
- Manual data entry
Factors that allow more opportunities:
Examples:
- Less competition
- Support from local authorities,
- Modern infrastructure
Mark your threats in red:
Examples:
- Strong competition
- Bad weather
- Retroactive infrastructure
After the SWOT analysis, all the very practical information you need to know before planning an event will be right in front of you. Now, with the results of your analysis, you develop a strategy to maximize the possibility of your strengths and opportunities. And on the other hand you make sure to reduce the negative impact of weaknesses and threats. When you have enough time, step forward and find a way to overcome your weaknesses. Get started with cloud-based event management solutions, which are an incredible way to optimize your administrative workload, ensure attendee satisfaction, and the success of all your events.
