What does Google Page Rank have to do with my chosen keywords?

Google Page Rank or PR is a form of ranking provided by Google. These rankings are given to every page on every website that is indexed in Google’s own indexing system. An index is a database or, if you prefer, a catalog of websites on the Internet.

Google rates individual pages on a website based on a number of factors, some of which are not entirely clear. Google is known for “providing” information to Internet users about how it works, but at the same time goes to great lengths to ensure that this information is unclear and somewhat ill-defined. It keeps us all guessing! It keeps some of us constantly frustrated too!

Some of the things we understand about Google PR are not important to discuss in this article. However, the main point from this is that the higher the PR of a web page, then often and generally speaking, it will be difficult to outperform this page if it appears on the first page of Google for keywords. that we are testing. to classify. Please note that this is a general rule of thumb, not a final conclusion.

An ideal scenario would be to find a keyword that has a decent amount of search volume every month, while at the same time, the Google homepage for that particular keyword is not cluttered with high PR websites / pages. . If you target such a keyword and try to rank for it, chances are you will face a long, hard, and probably bitter battle.

And don’t worry if time and time again, when searching for keywords to target, you come across a first page on Google filled with high PR sites. You’ll learn how to search for “best” keywords with a little practice. It’s the fact that the internet is a very busy place now and there are billions of websites, many of which are intended to rank highly for various keywords. This being the case, it is not necessarily a fact that we are going to find good keywords with a lot of potential. A few years ago this would have been easy, but now the competition is much tougher!