8 tips for becoming a ‘content curation Rockstar’
When applied as an online marketing tool, content curation can reap a wide range of benefits. However, content curation will not be as easy as it sounds. You can’t become a content curator just by collecting links from across the web. It’s much more than that.
Below are 8 tips you can use to achieve success with this content marketing technique and become a content curation rock star.
# 1. Focus on a niche topic
Content curation, in its true sense, is about educating the audience in an incredibly specific niche. If the compiled content includes a variety of topics, you will not be able to be successful. If you really want to strike a chord with your target audience, you should always collect the best pieces of content around a specific niche topic that is relevant to your industry.
# 2. Know what the audience wants
Content curation works because it is a great way to educate and inform your audience. But the selected content must be able to quickly capture their interest. This is why it is vital to clearly understand the needs of your audience. Unless you know what can really pique your audience’s curiosity, you can never hope to become a content curation rock star.
# 3. Cure only the best content
One of the most important tips is to select only the best quality content. The kind of quality that your selected content delivers will reflect on the reputation of your business or brand. While curating, make sure the source of the content has been re-examined. At the same time, the font selected should fit what your business or brand is all about.
# 4. Create a mix (of original and cured)
Although it is always recommended to collect the best quality content from different sources on the web, it may not always be a good idea to go 100% curated. To become a successful content writer, you need to create a good mix of original and curated content.
# 5. Be an expert resource
The main goal of curated content is to increase the level of engagement with the target audience. Effective content curation is about driving visitors back to your collections. And visitors will be forced to come back again and again only when they identify you as an expert resource.
# 6. Do it consistently
To get results from content curation, you must be consistent in your marketing efforts. It is always advisable to plan the strategy in advance so that it can live up to the expectations of the target audience. If you don’t do it consistently, you can do serious damage delivering your brand reputation. When you see your content curation strategy pay off and you get busier, you can also plan to hire freelancers to help you with the task.
# 7. Use healing tools
Fortunately, there are several tools you can use to find content relevant to healing. SocialMention and Google Alerts are good to start with. AllTop (a good example of content curation too) is also a good resource for locating relevant blogs and articles. RSS readers also do a great job of crawling content that is relevant to their niche.
# 8. Be creative
Presenting curated content can make a big difference. Just as a museum curator tries to identify how selected items should be displayed, a content writer must think creatively about how curated content should look to the audience for maximum impact. If you stick to the same style and pattern every time, your audience will get bored.
There are several ways to curate content. You can do it on your own blog. You can do it with your social media accounts. In fact, it can also happen in email marketing. No matter where you use the idea of content curation, adding value to your customers should always be top priority.
