3 mins read

How to create fast content for marketing

You know you need a lot of content on your website in order for search engines to rank it high and your audience to come back for more.

But where in the world will you find the time to keep up with the demand for high-quality content that your audience will find value in? The first thing to understand is what constitutes content, and then realize that you don’t have to do it alone.

Understand what makes up the content

Content is not just a certain type of blog post, or an article, or even text. Sometimes it’s a video, an image, a PDF download, or even an app. When you open your mind to realize that you can provide all kinds of content in many forms to your audience, it becomes much easier to get great content fast.

Hire writers to help

You can use a service like Upwork.com to find freelancers to write for you. Hire someone with experience writing in your niche and if you want the work to sound like you, you’ll need to edit it and add your own voice. However, you can get a lot of content written quickly and relatively cheaply.

Curate content from others

You don’t really always have to create draft content. It can be the source for everything “your niche” that will make your business website or blog a one stop shop for your audience. Feature and link to important content that you think your audience will enjoy. If there is an affiliate link involved, even better.

reuse content

If you’ve written books or created other content, you can reuse it. Even if you’ve already written a blog post, you can turn that post into a podcast or YouTube video. Change it up a bit, but keep the facts the same, and the content will feel brand new.

Keep an idea file

A block many business owners experience is simply having an idea. But, as you know, ideas come when you least expect them. By starting an idea archive and keeping track of all the ideas you have, you can quickly generate and create content when you need it.

Mass write ahead of time

Using your idea file, take a couple of hours to create a large amount of content at once. It’s much easier to do four or five articles or several videos at once on a topic than it is to try to do it every day, one at a time. When you are working, you will enter a flow and you can create more in a short period of time.

keep it simple

Try not to overthink each thing to the point where you get stuck and can’t create content. Trying to be perfect can cause procrastination. Procrastination can lead to not doing things. If you want to get content fast, you’ll need to learn to keep it simple.

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