Multi-Ply Labels: How They Can Help Reduce Your Environm
Multi-Ply Labels
Increasingly, consumers are savvier than ever when it comes to environmental issues. A Deloitte report in 2022, for example, found that sustainable production and packaging top the list of environmentally responsible or ethical practices (Donato et al., 2022).
While many consumers are aware of the concept of sustainability, there is still a lot that we don’t know about how they use and interpret it in the context of food products Multi-ply Labels. This is especially true for labels that communicate sustainability information to consumers.
In this paper, we explore how European consumers understand, motivate and use sustainability labels in their food choices. We also investigate the impact of demographic and motivational factors.
Multi-Ply Labels: How They Can Help Reduce Your Environm
We asked respondents to answer a set of questions about the four different sustainability labels used in the study. The answers were then counted, and a formative index was created, which is a measure of how well a sustainability label conveys its message to the respondent (kh2 .01).
The carbon footprint and animal welfare labels performed best with this formative index, with high proportions of correct answers even for respondents who hadn’t seen the label before. The Fair Trade label, however, was a little bit harder to interpret.
We conducted a multiple regression analysis to investigate the determinants of understanding of sustainability labels. As with the determinants of motivation, we included all variables in the first step, including both a main effect of concern about sustainability issues and a second, interaction effect between concern and understanding. The main effect of concern was significantly positive, but the interaction between the two remained largely insignificant.
Moreover, we included a third variable in the analysis, which was the value universalism. As expected, this variable had the strongest effect on understanding. It was also significant for benevolence and self-determination.
While a number of innovative application solutions offer greater recyclability, these applications are often too expensive or too difficult to implement today. These challenges make it difficult for new sustainability labels to gain scale and become more widely adopted.
In order to overcome these challenges, it will be important to find ways to make sustainability labels easier to understand and use. This includes ensuring that they communicate their meanings to the consumer and have a design that is easy to interpret. This can be achieved through a combination of materials and streamlined processes from the label manufacturer.
