Reasons why it takes time for your SEO campaign to take effect
Many people wonder why an SEO campaign takes so long to take effect. In this article, I will discuss some of the reasons why SEO takes time and cannot be done quickly.
Let’s start with your website and let’s say you have a 10 page website. If your search engine optimization company has made the necessary changes to your content, meta tags, etc. Then it can take up to a month (in some cases never) for search engines to re-index your web pages to reflect your new changes. So with just the work on the site, you can see that this is all time consuming and out of the scope of the search engine optimization company. However, there are a couple of things you can do to help speed up this process. Adding a sitemap.xml file to Google can help speed up the process. You can also get new links pointing to the modified pages from an external source. If you have a website that regularly adds content and has many pages, this can help search engines index your website faster. As they will visit your website more often as they know you add content all the time. Search engines want to return the most recent results. If you have a new website, getting the search engine to re-index your pages quickly can be more difficult.
Now let’s take a look at link building and say for example you have placed a link in a quality directory. Since most good directories have a backlog of listings to go through, in some cases it can take months before the directory publisher gets to your link. You then have to verify that your website is relevant to the category you submitted it to and then place the link in the directory. Now the rules will apply as above in regards to re-indexing the page so that the search engines will take your new link into account.
As you can see from the information above, it can take some time for your search engine optimization company’s hard work to take effect. You just have to be patient. Once it starts to kick in, you’ll be able to see the benefits search engine optimization can bring.
