Tips for testing keywords
Keywords are the crux of any successful pay-per-click (PPC) marketing campaign. But sometimes choosing the right keywords can be a daunting task. Even when using PPC research marketing tools like ZamDoo, Google Cash Detective and others, choosing the keywords that will get you the most visits and increase sales is not always easy. This is despite the fact that with the new PPC research tools, you can easily assess the performance of popular keywords, check what your competition is doing, and create separate marketing campaigns that focus on different niche markets.
The first tip is to keep in mind that keywords can be found anywhere. Once you’ve decided on the type of affiliate marketing product or program you’re going to join, you need to focus your efforts on finding target audiences and learning more about the types of searches they’re doing to see what keywords they’re using. Brainstorm on your own and create a list of possible words. You can find keywords in various places such as magazines and newspapers, blogs, using Google and Yahoo keyword search tools, browsing online auction sites and bookstores. Wherever you look online and offline can give you inspiration and keywords for your list.
Once you have a list, you can use tools like ZamDoo to create keyword sets that will be able to show you all the ads that have been shown for that keyword. You can also group them by separate campaigns to better track the value of all the keywords in your list. With ZamDoo, you can search for up to 20,000 keywords at any one time. The idea is to find the most frequently used keywords and then bid on them so that you can post an ad on search engine results pages that pertain to a particular keyword. Understanding where your competition is placing their ads will give you a better idea of which ones to bid on and which ones are no longer valuable.
Depending on your target audience, you may be able to find smaller niche groups that may be searching for products similar to yours, but using a different set of keywords. By testing keywords before you bid, you can narrow down your list and use only keywords that are likely to be profitable.
Choosing the right keywords is important for many reasons. Because PPC marketing can be very expensive, especially if you have ten or twenty campaigns running at once, you’ll want to maximize your sales to turn a profit and earn enough to pay for your marketing efforts. If you know very little about PPC, visit the forum populated by marketing experts and moderators at ZamDoo. You can post a question and receive many helpful answers. This is just one of the many services that ZamDoo offers to those who are new to internet marketing.
Another tip when testing keywords is to set a bid budget. It’s very easy to bid higher than you can afford because you want your ad to appear on the search engine results page. By placing an ad, you are taking a big gamble because you may not reach the percentage of sales that you need to pay for advertising. Creating a realistic budget and testing the waters by bidding on a few keywords at first until you feel more comfortable with the process is a good way to start engaging in PPC marketing campaigns.
