Vinith’s Blog
Google Ads is an online advertising service by Google to help advertisers or merchants reach customers, where advertisers want to pay to have ads displayed advertisements, products, services and video content with the Google network to web users.
Today many customers search on Google what things advertisers offer so they only visit your website or perform some actions or conversions.
The Google AdWords system enables a budget and bit (price) for advertisers, they pay ads for each click the user makes. Ad services are heavily keyword focused.
Different types of ad format like text-based search, display, search network display, YouTube video, and mobile app. you have many ways to reach your target customer with AdWords.
Search Network Text-Based Ads, when the web user searches Google with your relevant products and services that you offer. The list of ads that appear above the organic listing is called search ads. For example, when a user searches for “Food Restaurant” with that relative ads will show up through the results. It has three parts: title1, title2, display URL, and description text.
Display Network AdsWhen a user visits some websites or blogs, they see ads in many different places on the page and in different sizes, such as an image, they are called display ads. Millions of websites are available on the Internet, advertisers can choose to display their ads in different formats to reach audiences around the world using a wide variety of targeting methods.
Search Network Visualization, Your ads may appear when people search for terms on Google search and search partner sites that match your keywords. They may also appear on relevant web pages on the Google Display Network. With image, gif image or some animation effects, ads will be displayed.
video adsWhether you’re aiming for travel, food, music, or anything else, you can choose your target audience based on demographics, interests, topics, and locations. When you have a YouTube channel, create a video and upload it to your account and then use the AdWords campaign to start your ad to upload videos or related videos. video ad formats include TrueView in-stream ads, TrueView video discovery ads, and bumper ads.
app ads, Universal App campaigns help you promote your app on Search, the Play Store, YouTube, Gmail, and the Google Display Network. To launch the app, type your ad text and placements. Google will design and create personalized ads and make some changes later.
shopping adsBefore you start buying ads, you must have Google merchant center accounts. By linking your Google AdWords and Merchant Center accounts, you’ll be able to show your products directly to users through Shopping ads. Shopping ads include detailed product information, such as product image, price, and merchant name, and use data attributes from product information.
