What is SEO? An overview
Whenever you do your research on a search engine, it will automatically provide you with thousands of sites that you can go to. And have you ever wondered how search engines decide which one goes first in the results they gave you? And how does this site rank higher than others? This is due to a very powerful technique called SEO. So what is SEO?
SEO or search engine optimization is a way or technique that helps search engines (like Google) find and rank a certain website above the millions of websites that you can find on the Internet. It’s basically about optimizing your websites / blogs, so when someone did a little research on a certain keyword in a search engine, your site will appear at the top of the list. And SEO also means getting a lot of traffic or getting more people to visit your site.
What is SEO again and how does it work? SEO is also a practice to improve the internal and external aspects of your website to ensure its visibility in all search engines. It is achieved by optimizing some section in the “HTML” encoding of each page. But there are various ways or methods on how a website should be optimized, and it will depend a lot on the type of site, content, purpose, and competition. On the other hand, general search optimization relies heavily on the proper use of keywords that describe the content of a website. Keywords should appear first in the title section of your page. They should also appear in the section where the page is accurately described by repeating keywords. You should also remember that the title of each page must use one or more unique keywords to ensure maximum search engine optimization. The use of keywords is very essential for SEO because it is what drives the traffic to your website.
The most important keywords should be used substantially in the first two paragraphs of page content and should be spread throughout the body. Other tricks to help search engine optimization work are to name image files and anchors with keywords. Anchors are references to other pages within the site or, in other words, cross-links.
SEO is really a powerful tool to get high traffic for your website among any other site available on the internet. It also gives you more exposure for your business and more opportunities to sell your products or services. SEO is really a must for you to be successful in internet business. There are several online tutors to help you optimize your own sites. You just have to look carefully for the ones that will give you the most knowledge about SEO. This is what SEO is all about.
