Which Electric Toothbrush Brands Are Leading the Market?
Electric Toothbrush Brands
The electric toothbrush has become a staple in many households, and it’s not hard to see why. Not only are they more effective at removing plaque and tartar, but they also provide a level of convenience that can make establishing a daily oral hygiene routine much easier. But with so many different options on the market, which brand should you buy? To help answer that question, GH tested 13 electric toothbrushes—first for several hours in our lab and then for weeks of daily real-world use.
We had testers consume sticky food, brush their teeth for two minutes with each device, and note how clean their teeth felt afterward. In addition to evaluating how well each best electric toothbrushes removed debris, we looked at each device’s design and interface. For example, our top pick, the Oral-B Series 10, is both sleek and user-friendly. It has six lights around the base that indicate how many sections of your mouth have been cleaned, and a smart pressure sensor that signals red when you’re brushing too hard. Lastly, an end-of-brushing smiley or frowny face rates your brushing performance.
Of course, the most important factor to consider is which brand will motivate you to stick to a twice-daily brushing routine. And while we can’t say which brush will work best for everyone, we can offer up a few suggestions based on your specific needs.
Which Electric Toothbrush Brands Are Leading the Market?
If you’re looking for an electric toothbrush that’s a bit more affordable than the Oral-B Series 9 and has some cool features, try the Philips Sonicare 4100. It has a small and compact chargeable travel case, seven smart modes (including one for cleaning your tongue), a built-in timer, a smart pressure sensor that turns red when you’re brushing too hard, and a replacement brush head subscription. Plus, it’s available in a few “fun” colors outside of black and white, such as salmon-like pink or off-white snow.
Colgate-Palmolive dominates the electric toothbrush market with 51% of electric toothbrush owners using their product. It is closely followed by Philips and Quip, a popular toothbrush subscription service. Nevertheless, younger generations are shifting from the traditional Oral-B model to more advanced and affordable alternatives. This trend is driving the growth of the electric toothbrush market.
Aside from affordability, other key factors that are influencing the demand for electric toothbrushes include their increased efficiency and effectiveness in removing plaque and reducing gingivitis and periodontitis. Furthermore, increasing disposable incomes in various countries are facilitating the growth of the market as consumers are willing to spend more on healthcare-related products such as electric toothbrushes.
The electric toothbrush industry is expected to grow even further due to the introduction of new, innovative, and technologically advanced products. The development of advanced electric toothbrushes with advanced features is making them more accessible to consumers, especially those who are unable to brush their teeth effectively with a manual toothbrush. The emergence of smart electric toothbrushes with integrated AI is further fuelling the market growth as they are able to track and analyze brushing habits and provide personalized recommendations accordingly.
