Double your postcard response with this simple trick

Without a doubt, one of the fastest, cheapest and most efficient ways to do direct mail is with simple little postcards.

In fact, depending on the research you look at, consumers look at around 90% of postcards. That means 90 out of 100 people you send your postcards to will at least look at your piece.

However, what is not talked about much when it comes to postcards is what is called “postcard packages”.

Postcard packages are a wonderful way to really keep costs down, reach a target market, and say the right things to the right people.

And here’s a tip I got about using postcard packages when I interviewed marketing legend Jay Conrad Levinson:

If you want to get double the response rate of your pack of postcards, tell the publisher that you want your postcard to be placed on top of the pack.

Why?

Simply because no one else asks for that, and you’ll get a much higher response rate with yours at the top (as everyone will have a chance to see it).

And then just to add more power to your postcards … keep asking the postcard pack folks to do this for you every time you use their service.

Just let them know that the response rate was very good and that you would like to continue to do so.

Usually no one will have a problem with it and your response rates will skyrocket.