How to write content for email marketing
Many people get stuck trying to figure out what kind of content to send to their email subscribers. But, there is really no limit to the way email can be sent. You can send videos, text, beautiful HTML newsletters, and more.
The types of emails you should send to your email list include all of the following, but this list is not exhaustive.
welcome emails
You should always send a welcome email to explain to your audience what to expect from being on your email list. Tell them how often they will receive messages from you and what types of messages they will receive.
Thank you emails
Every time someone signs up, or has a great response to an offer, send a thank you to the entire list. It will make those who accepted the offer feel great and make those who didn’t more curious about the offer.
ECourses
An email is a great way to send how-to lessons to your audience. You can do a series of emails that task them with things to do that ultimately leads to a goal.
promotional emails
While you don’t want every email you send to be promotional in nature, you do want to promote because that’s how you’re going to make money. Use the other emails as a way to create a promotional email.
Advertisements
If you have a new blog post, a new video, a new e-course, something new to offer your audience, or even some personal ad to make about your life (when relevant), then you should send an announcement to your list.
newsletters
Having a regular weekly or monthly newsletter is an important component of having a profitable email list. There are many different things you can include in a newsletter, such as a reminder of other emails, blog posts, information summaries, etc. All of this will work very well in a newsletter.
Advice
If someone asks a question in person, on an advice call, on a message board, or in an email, you can sometimes turn it into a message to send to your email list. Giving advice to everyone on your list about something will add a lot of value to your list members.
Educational
One of the things you need to do for your list members is educate them about your niche, which is something they care about. Tell them about problems and solutions that may be of interest to them.
Sending a variety of email types through your email list, and in different ways, will keep your audience excited to open every email you send them. Choose some of these types of emails to send to your audience. Test how each one performs in terms of opens, clicks, and results.
